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Why future-focused brands win in a short-term world

Fast Company - 15 Jan 2025 23:30
Why future-focused brands win in a short-term world Califia Farms is proving that having a long-term vision is the best way to do well in the present. Conventional wisdom says that long-term thinking prioritizes decisions that secure the future, whereas leaders with a short-term focus prioritize today over tomorrow. I'd argue that conventional wisdom needs to be turned on its head.
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